Alexis Lanz
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Spreckels Theatre

Spreckels Theatre Redesign

Spreckels Theatre Redesign

Experience meets expectations in  redesign of Spreckels Brand Experience. This dynamic will
celebrate its historic architecture and the dynamic crowd that it attracts over all properties.

Take a look at the full design process here.

 
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new MEDALLION solution

The concept behind the new Spreckels logo was redesigned as a monogram to be used as a family seal across all Spreckels platforms. The design was inspired by the architecture design found throughout the Spreckels Theatre and properties. The Spreckels family played a prominent role in the foundation of San Diego History. 

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Spreckels Theatre Baroque Architecture  

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existing signage

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New exterior signage application

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