Spreckels Theatre Redesign
Experience meets expectations in redesign of Spreckels Brand Experience. This dynamic will
celebrate its historic architecture and the dynamic crowd that it attracts over all properties.
Take a look at the full design process here.
new MEDALLION solution
The concept behind the new Spreckels logo was redesigned as a monogram to be used as a family seal across all Spreckels platforms. The design was inspired by the architecture design found throughout the Spreckels Theatre and properties. The Spreckels family played a prominent role in the foundation of San Diego History.
Spreckels Theatre Baroque Architecture