Alexis Lanz
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SIMA

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SIMA CONCEPT REDESIGN

BRIEF: The Surf Industry Manufacturers Association is the trade association of competing surf industry product suppliers working together to magnify their power for the development of the surf industry. In order to keep up with the evolving state of the industry, SIMA has chosen to take a look inward to rediscover its purpose and refine its identity and communication strategies to better articulate this to both its membership and the world at large. 

 
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